Our story began like this ….
Mountains beckon us every now and then to escape the hustle bustle of the metros. On one such getaway in the North Eastern part of India, we came across an unpretentious cooperative store in the local market. To our amazement, the exterior of the store was deceptive of the quality and range of products we found inside – pure & organic! With sparks of curiosity ignited in our surprised minds, we enquired a little and understood that these indigenous, handmade and tasty products were mostly sourced from villagers, farmers, women, tribes etc.
In utter contrast, our urban life is replete with factory made, fancy & processed products like vermicelli, nuggets, noodles and ketchups etc. – devoid of the magic of mother’s hand, and the taste of purity and love! A sense of melancholy prevailed… we are living in the developed metros yet paying for low quality factory made food to the big brands, that often give us substandard products.
Stage 1: Idea of Social Empowerment – How can we bring smiles to many deserving faces?
Our diligent farmers, dynamic women and ambitious entrepreneurs, despite making good products and toiling day and night do not get better prices or marketing platforms for their products. Their reach and ability to expand and learn is limited.
Can we fill up this lacuna somehow and help? The thought took a firm seat in the mind and kept revolving every now and then.
Stage 2: How to eliminate toxic products from our lives and provide organic, healthy and tasty food?
Scary and disturbing newspaper headlines about the products offered by the brands we trust, spoil our days quite frequently now. Pesticides in Honey and cold drinks, Lead in Maggi, Potassium Bromate in Breads and god knows what all abusive substances in what all products! Rise in the incidence of cancer and other deadly diseases – the current scenario is totally botched up! While we work extra hours for a better future and better life of our kids, do we really realize that we are feeding them with poison? We are giving our children diseases and sicknesses that come packed and wrapped in high quality packaging.
Can we provide them better basic necessity of life, better food?
Stage 3: Birth of Homeburps.
Our mind machine kept working in the direction of how to combine social empowerment and providing pure food products to people. Different permutation and combinations of ideas and brainstorming took place. Various thoughts fought and supported each other and finally interlinked to take shape and the idea of Homeburps was born.
Our intention is to act as a launch pad for social empowerment and bring good health to our consumers through the products we offer. And to bring social empowerment, we have to move forward and we will. May be inching slowly, or galloping, but we will ensure that there is progress everyday.
But the path from ideas to reality …..is fully loaded with obstacles.
Business Model, Funds, Manpower, Corporate formalities, Marketing, Logistics….many challenges stared at us. There were times people negated the idea, we had imposed doubts, faced cash crunch…but we overcame all and constantly brimmed with hope, confidence and enthusiasm. The thought of bringing smile to a poor farmers or woman’s face gave us kick enough to keep moving.
The Homeburps Journey
We finally started….tying up with vendors, building our website, marketing our products and creating awareness about our products, health etc.
Announcements from the government about Startup India, Make in India etc., have only bolstered our confidence. Repeat Customer orders and great product feedback have given us wings and we do intend to fly higher…
The challenges are not over yet and they are continuous…but one at a time is our strategy of overcoming them. Homeburps has given meaning to our lives. It is a long beautiful journey that we have embarked upon.
The woods are lovely dark and deep, but I have promises to keep,
Miles to go before I sleep, Miles to go before I sleep…..